The company may decide to run its tv ads at different times if few people have seen the ads.Ī business can make well-informed decisions due to research. The dairy manufacturer may find that more individuals become aware of its advertising the longer the tv ad runs. For instance, a dairy manufacturer may want to find out what percentage of the people saw its latest tv commercial. Now let’s discuss the importance of research in business decision making:īusinesses use research to ascertain the success of their advertising.
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